"Dedicated Fund on Branding, Upgrading and Domestics Sales" (the BUD Fund) was set up in June 2012 by HKSAR Government. It aims to assist enterprises in exploring and developing the Mainland market through developing brands, upgrading and restructuring their operations and promoting domestic sales in the Mainland
Apart from Mainland China market, the geographical coverage of the BUD Fund now also includes the Association of Southeast Asian Nations (ASEAN) markets, all economics with which Hong Kong had sign the Free Trade Agreements (FTAs) or Investment Promotion and Protection Agreements ("IPPAs"). To strengthen the support to enterprises in enhancing their competitiveness and developing diversified markets, the cumulative funding ceiling per enterprise under the BUD Fund has been increased to HK$7,000,000 and the maximum number of approved projects per enterprise has been increased to 70 in November 2022.
"Easy BUD" - Launched in June 2023 to expedite the processing of applications involving designated measures with a smaller funding amount.
"E-Commerce Easy" - Launched in July 2024 to assist enterprises to develop the Mainland market through electronic commerce (e-commerce) business. It enables enterprises to make use of HK$1,000,000 funding flexibly within the cumulative funding ceiling of HK$7,000,000 per enterprise to implement e-commerce projects for developing their businesses in the Mainland.
| Condition |
Detail |
|---|---|
| Eligibility of Application |
All non-listed enterprises registered in Hong Kong under the Business Registration Ordinance (Chapter 310) with substantive business operations in Hong Kong are eligible to apply, irrespective of whether they belong to the manufacturing or service sector or whether they already have any business operations in the Mainland, FTA or IPPA economies. |
| Amount of Funding |
Funding will be provided on a matching basis, i.e. the Government will cover a maximum of 50% of the total approved project cost and the enterprise has to contribute no less than 50% of the total project cost in cash. During the tenure of the BUD Fund, each enterprise may obtain funding for a maximum of 70 approved projects and the total cumulative funding amount is $7,000,000 under BUD Fund. |
| Scope of Project |
Projects that assist individual Hong Kong enterprises in exploring and developing the Mainland, FTA or IPPA markets through developing brands, upgrading and restructuring operations and promoting sales are eligible. |
| Duration of Project |
Each funded project of “General Application” and “E-Commerce Easy” should be completed within 24 months, while each funded project of “Easy BUD” should be completed within 12 months. |
| BUD |
Mainland Programme: To provide funding support for individual Hong Kong enterprises to undertake projects to develop brands, upgrade and restructure their business operations and promote sales in the Mainland China, so as to enhance their competitiveness and to facilitate their business development. FTA Programme: The BUD "FTA Programme" which covers applications for undertaking projects to develop the Association of Southeast Asian Nations (ASEAN) markets, all economics with which Hong Kong had sign the Free Trade Agreements (FTAs) or Investment Promotion and Protection Agreements (“IPPAs“). |
**The above information is extracted from the BUD official website, it may be updated, removed or deleted from time to time. For the latest details of BUD, please visit the BUD official website: https://www.bud.hkpc.org/
Enquiry Hotline: 2416-6711
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