King’s Wine Cellar Rides the Wave of O2O Business with ERP System

King's Wine Cellar was established in 2012 and has 3 retail stores in Hong Kong. It offers a comprehensive selection of fine wine, craft beer, spirits and wine accessories, ranging from the premium Chateau from Bordeaux to the finest wine from New World. There are more than 2,000 labels available at the shops with different price ranges. King’s Wine also provides professional advice to clients for wine and food matching and wine storage services. In addition, it always hold different events and offers for the members.

Innovation with Latest Information Technology

Foreseeing the importance of information technology to the long term development of company, King’s Wine decide to select a suitable ERP system while set up the business. "The workflow of wine industry has its uniqueness. In addition to its extensive experience in implementing ERP systems, Techland also has professional R&D teams for tailor-made functions which suit our needs. The high flexibility and sustainability of the TecE system totally match with our vision of innovation. This is one of the important reason for us in maintaining long-term cooperation with Techland.” The shop manager, Steve Lam said

Key of Success: Experience and Communication

Similar to the food and beverage industry, wine business requires the lot management of product, TecE’s lot system can manage and keep track the product lot effectively. "In addition to the wholesale and retail business, we also have En primeur / wine futures, consignment business and these involve special procedures in inventory and accounting aspect. Techland has experience in the wine industry and is familiar with the related processes.” With the close communication of both parties, it leads to the success of system implementation.

Riding the Wave of O2O business

With the development of multi-channels of sales, King’s Wine plan to integrate the retail store and online business with TecE ERP system to enhance the operational efficiency through centralized management. As a result, King’s Wine start the projects of Point of Sales (POS) system and online shop with Techland. Besides the standard POS and online shop features, Techland customized the membership management function to facilitate the promotion campaign and discount for members. By seamlessly connecting with TecE ERP system, both retail and online shops can check the stock level and update the product the information instantly which help to reduce the time and mistakes.

"We are able to experience the new O2O business model and further expand our sales channels by the integration of TecE system with our online and offline business. We can respond more quickly to our customers which greatly enhance the customer satisfaction and company image.”