Digital Transformation of Tong Ren Tang

Digital Transformation of Traditional Pharmaceutical Retail Industry

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Beijing Tong Ren Tang Hong Kong Medicine Management Limited (Tong Ren Tang) is a well-known Chinese medicine store with hundreds of year of history. Since 1991, Tong Ren Tang has opened more than 70 branches in Hong Kong. In addition to selling Chinese herbal medicine and drugs, there are also experienced Chinese medicine doctors in some branches. Long history does not mean old-style and conservation, Tong Ren Tang recently introduced the TecE ERP and POS system to manage their operation of stores and office efficiently.

Simple and User-Friendly POS Platform

"TecE POS system is simple and easy to use in design, so our front-line colleagues in over 70 branches can easily get started. In addition, once pre-set in the POS system, the relevant discounts or promotion offers will automatically apply while the customers check out. This can greatly improve our efficiency and reduces the chance of human error." Danny, general manager of Tong Ren Tang said.

Solid ERP Backbone for All-Round Workflow Management

Besides managing the daily operation of the store, Tong Ren Tang also uses TecE ERP system to centralize the management of sales, purchasing, inventory and accounting cycle. With the seamless linking of TecE ERP and POS system, The branches can check their inventory level in store and place the replenishment request to head office through the system. TecE POS system also supports the feature of goods transfer between branches which provide high flexibility. Combining with the procurement module, the staffs can centrally handle the stock replenishment request from all branches and carry out the procurement and distribution process efficiently.

Moving Forward with the Trend of Omni-Channel Sales

Omni-channel sales is the hottest trend now, Tong Ren Tang also has its online store which providing customers with all-round shopping experience. Tong Ren Tang recently planned to integrate its e-commerce web site with TecE ERP system which aim to one-stop manage all online and offline orders, distribution and replenishment procurement process.

Comprehensive analysis support business development

In addition to helping daily operations, Information system also play an important role in analysis and decision-making. "One of the important reasons for choosing Techland is that TecE POS system has been directly linked to the sales, accounting and inventory modules of ERP system. We can now have a full picture of the sales performance of each branch." Danny said. TecE ERP system also provides management with accurate and multi-angle analysis which help to understand the consumer buying preferences and formulate target marketing and business development strategy.

Extensive experience and smooth implementation process

As the deployment of system involve all retail stores, warehouse and various departments of office, a detail planning of system implementation was required. Project manager of Techland monitored the whole implementation process and provided constructive suggestions to Tong Ren Tang. With the extensive experience in system development and implementation, Techland help Tong Ren Tang implement the system smoothly and compatible with the operation workflow.

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