MANI Leads Retail Business Growth through Digital Transformation
For over thirty years, MANI LIMITED has been a key player in the Hong Kong toy industry. As the exclusive distributor for TAKARA TOMY in Hong Kong and Macau, MANI oversees an array of esteemed Japanese toy brands, including action figures and figurines. In 2017, MANI significantly extended its presence by launching the 'TOYEKI' retail brand, which now features more than 20 stores across Hong Kong. Furthermore, the 'T CLUB' online shop was introduced to provide toy enthusiasts with a smooth and convenient shopping experience. By leveraging Techland’s ERP system, MANI has effectively integrated POS and E-Commerce solutions to streamline their distribution, retail, and online business.
Optimizing Distribution with Efficient Lorry Management
MANI has to efficiently process orders from multiple stores in order to guarantee smooth and prompt delivery of goods. Utilizing Techland's ERP system, which features a comprehensive lorry management module, MANI can oversee the entire distribution cycle, from lorry allocation and delivery scheduling to goods picking. Upon completion of deliveries, the system automatically updates the delivery status of orders. This automated approach has significantly minimized manual tasks and human errors, compared to traditional manual and Excel-based methods, thereby enhancing delivery efficiency and accuracy.
Boosting Sales and Marketing with Omni-Channel Membership
MANI seamlessly integrates ‘TOYEKI’ and ‘T CLUB’ through the latest OMO (Online Merge Offline) model. The membership system offers custom privileges and discounts synced with both the POS system and the online shop, supporting diverse marketing strategies. Unified membership provides customers with exclusive benefits for both online and in-store purchases, fostering customer loyalty and driving increased spending. Fully integrated with the TecE ERP system, MANI can analyze customer preferences and needs, enabling targeted marketing campaigns.
Enhancing Shopping Experience with One-Stop Pre-Order Service
MANI also offers a pre-order service for limited edition products. The system supports a complete pre-ordering process, allowing customers to pay a deposit online or in-store to secure their purchases, and later pay the balance and pick up their items at the store. This service prioritizes customers in purchasing and enhances their overall shopping experience.
As the toy industry continues to evolve and adapt, Techland's scalable systems ensure that MANI remains at the forefront, supporting core business operations and driving growth through continuous R&D of system functions.
